Product updates

What weshipped.

Every change we make to Drifter, and what it means for the places you market.

  1. Authority Share, engine by engine

    See which sources ChatGPT, Claude, Gemini, and Perplexity rely on, then open the pages behind each source. Authority Share is now clearer across engines and consistent throughout Drifter.

    • Compare Authority Share by engine
    • See the full source mix
    • Open the pages each engine cites
    • One owned share throughout Drifter
    Read the full update
  2. Board report

    Turn any completed Drifter report into a branded, board-ready PDF or a copyable set of talking points, without rebuilding the analysis before the meeting.

    • Download a board-ready PDF
    • Copy concise board talking points
    • Choose which sections to include
    • Add your logo and audience
    • Available on every completed report
    Read the full update
  3. A technical audit you can act on

    Drifter's technical audit now gives every finding clearer evidence, priority, and next steps, so marketing and web teams know what matters and what to do next.

    • Evidence behind every finding
    • Clear priorities and next steps
    • Smarter content and sitemap checks
    • Plain-language methodology for every check
    • Ready for marketing and web teams
    Read the full update
  4. Actions

    Every Drifter recommendation now has a clear path from decision to completion. Accept it, assign it, review it, and keep the proof after it ships.

    • One Inbox for new recommendations
    • Accept, defer, or dismiss each one
    • Assign owners and due dates
    • Briefs, drafts, comments, and review
    • Completion receipts keep the proof
    Read the full update
  5. Team access

    Invite teammates into Drifter with Owner, Manager, or Member access, so the right people can do the work and approve what goes live.

    • Invite teammates by email or link
    • Owner, Manager, and Member access
    • Assign work and review together
    • Keep billing and publishing controlled
    Read the full update
  6. Website voice

    Drifter now learns how you sound and writes every draft in your voice, so what it hands you reads like you wrote it, not like generic travel copy.

    • Drifter learns your voice from your existing website
    • Review and edit the guidance in plain language
    • Every brief and draft follows it from then on
    • Refresh it whenever your site or your tone changes
    Read the full update
  7. Spotlights

    Focus Drifter on the moments that matter most to you, like a festival weekend, a shoulder season, or a new audience, and get a dedicated visibility report and action plan for each one.

    • Create a Spotlight for any focus area, in plain language
    • Each one gets its own report, evidence, and prioritized actions
    • Your main report and its numbers stay exactly as they were
    • One All Work queue collects every action in one place
    Read the full update
  8. From action to live page

    Currents now closes the loop. Pick a content action, get a ready-to-publish draft, put it live on a real page, and let Drifter verify it, all without leaving your workspace.

    • Every content action can generate a full brief automatically
    • Ready drafts arrive written and structured, ready for review
    • Publish to a live, crawlable page in one step
    • Drifter verifies the published page and keeps watching it
    Read the full update
  9. Answers from the live web

    Paid reports now measure AI engines in search mode, so your visibility reflects what AI assistants actually find on the web today, not what a model memorized months ago.

    • Reports sample AI engines that search the live web
    • Results reflect current answers, with current sources
    • No change to your metrics or how they are calculated
    Read the full update
  10. Portfolio

    Track every place you are responsible for in one workspace, and see at a glance which one needs your attention this week.

    • Add every destination, property, or venue you manage
    • One dashboard shows visibility across all of them
    • An attention queue surfaces the places that need you first
    Read the full update
  11. AI visibility for hotels, venues, and attractions

    Hotels, venues, and attractions can now see when AI includes them in the stay, activity, and occasion questions that shape traveler decisions.

    • Visibility measured around traveler occasions
    • Market scopes use traveler language
    • Relevant alternatives, not generic landmarks
    • Recommendations fit the place itself
    Read the full update
  12. Website source readiness

    Currents now compares each report with the official pages and technical signals behind it, then turns confirmed website gaps into evidence-backed actions.

    • Official pages checked against traveler needs
    • Confirmed gaps become recommended actions
    • Website evidence stays attached
    • Technical checks cover access and clarity
    Read the full update
  13. A focused weekly action plan

    Currents now turns each report into a working plan: what to start with, what remains, and what your team has already completed or dismissed.

    • Start with the highest-priority work
    • Separate content and technical actions
    • Completed and dismissed work stays visible
    • New evidence refines the plan
    Read the full update
  14. Turn AI perception into action

    Currents now turns the themes in What AI says about you into concrete content and technical work, so your team can strengthen the story travelers receive.

    • Perception themes become actionable work
    • Supporting claims stay attached
    • Content and technical fixes separated
    • Recommendations link back to evidence
    Read the full update