Measure AI visibility.
Convert the demand.
Drifter helps destinations track how they appear in AI travel answers and turn that visibility into trip planners on their own site.
AI is shaping travel discovery.
Destinations need visibility and control.
More travelers now begin planning with AI. Those answers influence where demand flows before a traveler reaches a website. Destinations need two things: visibility into how they are recommended, and a way to keep planning on their own domain.
Visibility gap in AI answers
- Travelers ask AI for trip ideas, comparisons, and itineraries
- Destination teams cannot see how often they are recommended for key intents
- Traditional analytics do not measure AI visibility
Planning leaves the official site
- Even when travelers reach a destination site, planning often happens elsewhere
- Keyword search does not understand trip intent
- Static pages do not convert curiosity into itineraries
Two products. One loop.
Currents shows how AI drives demand to destinations. Dock turns that demand into on-site itineraries. Together they close the AI discovery gap.
Currents
AI visibility and publish briefs
Dock
A plug-and-play widget for on-site trip planning
Currents shows where AI sends travelers
Currents tracks how often AI recommends your destination, for which traveler intents, and against which peers. It turns the gaps into prioritized publish briefs.
Dock turns your site into a planning platform
Dock is a plug-and-play widget that adds discovery and planning to your site. Visitors explore experiences by category, answer quick prompts that sharpen recommendations, and use semantic search to go deeper. They can draft and share itineraries grounded in your official content and partners.
A loop that compounds destination intent
Drifter sees both where AI directs travelers and how visitors plan on destination sites. Over time, that creates a clearer view of travel intent and a stronger planning experience for every destination in the network.
Which destinations win which intents in AI answers
Which experiences visitors choose in real itineraries
How destinations use Drifter
Start with AI Visibility Insights
We deliver Answer Share, Authority Share, and publish briefs tied to your key traveler intents.
Publish to strengthen visibility
Your team uses the briefs to improve official content and influence AI answers.
Capture intent on your site
Install Dock to turn on-site discovery into shareable itineraries.
Questions & Answers
Everything you need to know about Drifter AI and our products
See Currents insights for your destination or Dock on your website
Win AI answers and keep planning on your site
Start with Currents. Add Dock when you want on-site trip planning.